What Is “Shared Value”?
At Create and Connect, we believe that shared value rules the world.
And not only in the business sense as explained below by Harard Business Review, but also on a more simple, every day level.
It’s the simple concept of WIN-WIN.
If we do something together and we both get something out of it, we are both happy.
And we’d probably want to do something together again. And we start liking each other, referring each other, building each other, networking with each other, making each other better, stronger, happier.
Now isn’t that a nice concept?
The concept of shared value can be defined as policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. Shared value creation focuses on identifying and expanding the connections between societal and economic progress.
The concept rests on the premise that both economic and social progress must be addressed using value principles. Value is defined as benefits relative to costs, not just benefits alone. Value creation is an idea that has long been recognized in business, where profit is revenues earned from customers minus the costs incurred. However, businesses have rarely approached societal issues from a value perspective but have treated them as peripheral matters. This has obscured the connections between economic and social concerns.
In the social sector, thinking in value terms is even less common. Social organizations and government entities often see success solely in terms of the benefits achieved or the money expended. As governments and NGOs begin to think more in value terms, their interest in collaborating with business will inevitably grow.
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